HOW WE WORK
As mentioned in the Philosophy menu, we believe that 50% of any job is about
getting off to a good start when working with our clients.
It can be hard to describe music with words alone. Try to explain your
favorite band to a person who never heard it. It's a challenge. So we've
developed tools for communication to make it easier in the creative process.
One of our tools for larger projects is The Multimedia Moodboard. We create
an interactive site with videos, audioclips, pictures, keywords and text –
all used to help communicate with our client (and often the client's client)
about the approach we're going with. These components can be anything that
helps support the idea, and helps define the universe we are trying to
create. The Multimedia Moodboards are often revised - things may be removed
or added. It's a playful way of getting on the right track and a helpful and
important tool for both us and you.
Below are a few examples of Multimedia Moodboards we've created in the past.
For any project we create Audio Moodboards. It's usually small bits of music, where there is something to be noticed and explained. We are all about creating original music, so it's not a tool for copying - but only as an inspiration, and a way of communicating.